E-commerce Logistics Strategies for International Shipping

Electronic commerce’s cornerstone of logistics, or e-logistics in the e-commerce community, strives to cover every step of the process. For individuals who operate in internet sales, it’s one of the key areas of expansion. Given today’s more demanding customers, online sellers would do well to keep up with new difficulties in digital commerce. Here, we’ve outlined a few crucial components that can optimize your global logistics and turn cross-border e-commerce into a potent engine of business expansion. Keep reading to learn more in detail!

Know The Logistics Chain To Maximize Margins

Improving every aspect of the logistics process, including purchasing, production, distribution, and sales, can be beneficial. The more online sales you generate and the more purchases are done online as opposed to in physical stores, the better your logistics systems are. You may save expenses and increase your margins by employing a well-thought-out logistics strategy and adhering to best practices. You must take certain actions to comprehend and optimize your logistics network.

Check Market standards

Before diving headfirst into international trade, you should be aware of the following:

  • Before expanding internationally, online retailers should have a tested strategy in their existing areas.
  • They must be able to give quality customer service while adhering to scheduled timings for preparation and delivery.
  • There are several things to think about in order to do this:
  • Rotation of inventory (a lack could result in lost sales)
  • Using competent operators
  • Periods for product integration, such as when stock and IT systems are added.
  • Stock accuracy (prevent mistakes)
  • Returns of goods
  • Product shipping

By creating these market norms, businesses have raised the bar for logistics in the e-commerce industry.

Recognize Local Client Requirements

It’s crucial to avoid disappointing your users when it comes to logistics because online shoppers are increasingly beginning to trust online vendors more, and online buying is growing exponentially.


In order to satisfy customers, you must anticipate their needs. You must adhere to the delivery policy displayed to customers when they make purchases since they are becoming increasingly picky about logistics, particularly delivery timings and methods. Policies should change based on the market. German buyers, for instance, have value-free returns because they are accustomed to ordering clothing in multiple sizes and returning any that don’t fit.


Effective logistics will increase efficiency and help you retain consumers. Did you realize that 90% of clients actually open emails about package tracking? You may save time while still staying in touch with your customers by automating emails.

Be Knowledgeable Of Local Laws In Each Country

Every nation has its own import laws. The progress of your shipments may be slowed down by customs and excise taxes, which may also jeopardize timely delivery. Ensure you gather the required information, then adjust your logistics plan as necessary. According to Christophe Poutiers, Supply Chain Director of BazarChic, “For instance, all deliveries (of any size) in Switzerland must be sent with an administration document, or they will not get past the border.”

Create A Successful Logistics Plan

Before you can begin to formulate your strategy, you must first determine which types of logistics, for example Ocean Freight services or global logistics transportation are suitable for the sector in which your company operates. Even though it might seem clear, each industry’s logistics might differ. You need to give some thought to a few different things before you get started.

Strategy For Retaining Customers

Being able to deliver fast and affordably is one of the two main characteristics that set e-commerce sites apart from the competition. In fact, for almost 72% of online shoppers, delivery costs and timings are the most important considerations when making a purchase. This outperforms the cost by 37%. Most industry players, including Cdiscount and Amazon, provide a subscription service with free, limitless deliveries to retain clients.

Delivery Procedures

In addition to the current delivery-time problems, distributors are working to improve things by providing various delivery options with a more individualized approach to meet customer expectations better. Various delivery formats include:

House delivery 

This is the preferred technique for online shoppers, who used it about 88% of the time in 2017.

Package lockers 

Receivers can become more autonomous using this accessible method, which is becoming more widespread. Lockers can be found in many busy places, including train stations and malls.

Pick-Up Areas 

Deliveries are made to a store close to the addressee. Customers favor this approach. It is inexpensive and provides them more time to go and gather their belongings.

Click And Gather 

With this sales strategy, buyers can place orders for currently in-stock products online. Due to this, it is only available to online merchants who also operate physical stores. Customers will love this strategy because it’s free!

Businesses can use specialized services from organizations like SupplyWeb, a logistics provider, and Delivengo, an international shipping company that specializes in small packages, for various delivery methods.

Our guide to online cross-border sales in Europe will teach you how to approach international expansion.

Hubs For Automated Logistics

With an automated logistics center, you can avoid hiring problems, streamline your tasks, manage space constraints, and quicken logistical processes. However, you should be prepared for some challenges because it’s challenging to alter the way an automated system functions, which may limit the flexibility occasionally needed in logistics. Additionally, this logistics hub is more expensive than less complex ones. For these reasons, it’s crucial to carefully consider your options before automating.


Successful worldwide e-commerce expansion depends on effective International Shipping. You can give international clients a seamless shopping experience by carefully planning your logistics strategy, working with dependable carriers, adhering to customs laws, and utilizing technology.


Remember that logistics is a strategic asset that can drive growth, improve customer satisfaction, and take your company to new heights in the global marketplace as you start your international e-commerce journey. Adopt these logistical techniques, and you’ll see your e-commerce business succeed on a global scale.


It’s time to get started now that you have everything you need to develop a successful international logistics strategy!